Merkur Gaming presents a clear focus

Las Vegas/Espelkamp. Over the past year, Merkur Gaming has optimised its many strengths and qualities within the Gauselmann Group. Within the scope of this definition of common goals, the sales team has also been restructured around Senior Director International Sales Athanasios "Sakis" lsaakidis, and a new clear focus has been established. to fulfil customer’s expectations. The result is a balanced team with a new ambition to conquer international markets with Merkur Gaming’s innovative products and content.

"The reorganisation that has been conducted throughout Merkur Gaming over the past few months goes far beyond the point of contact with the customers and can be seen in the behaviour and actions of the company", said Athanasios "Sakis" lsaakidis, who took on a central strategic role in this transformation. "We want to make use of the constant change in the markets to achieve a competitive advantage by actively converting the huge potential of that change into tangible company results. This is the only way in which we will be able to implement new business models and offer our customers an even more personal and engaging experience."

As one clear example, the current "Typisch deutsch" ["Typically German"] product advertising campaign is the result of the restructuring and can already be seen in a large number of industry magazines. As part of this campaign, Merkur Gaming makes clever use of clichés and typical German values. The origin and positive quality image of German products are emphasised at the heart of the campaign with the aim of creating a contextual and emotional link to the Merkur Gaming brand and to firmly anchor the slogan in the minds of the customers.