Merkur Gaming’s EvoLutionary G2E
Las Vegas/Espelkamp. Merkur Gaming created a showing at G2E in Las Vegas that marked a major leap forward in the company’s trans-Atlantic stature: with a greater than ever before presence at G2E, a new product premiere, an expanded Americas team, the launch of a dedicated games development studio in the USA, the signing of a games content agreement with High 5 Games, and a significant commitment to the USA’s Tribal Government Gaming sector.
Merkur Gaming spared no effort in making its G2E appearance nothing less than remarkable. With a new, two level, booth, arguably the best location on the exhibition floor, and a stunning product line-up Merkur Gaming’s display became a magnetic attraction for show visitors and created a very special buzz across all three show days.
Giving a world premiere to the new Evostar super hybrid slot cabinet, featuring all the service accessibility of an upright but with the added inbuilt player comfort factor of a slant top, showed off a new step forward in design innovation. As confirmation of Merkur Gaming’s commitment to the Americas, G2E 2016 saw the announcement of Sunshine Games, the Las Vegas based dedicated games development studio that is headed up by creative guru Mike Halvorson. For Ronnie Ferreira and Juan Guillermo Diaz, newly appointed General Managers of Merkur Gaming Mexico and Merkur Gaming Colombia respectively, there was the opportunity to see for the first time the customer reaction to a major show presence and it was with great pride that Merkur Gaming Americas announced in Las Vegas its acceptance by NIGA, the National Indian Gaming Association, as an Associate Member.
Commenting first on the joining of Merkur Gaming and NIGA, Charles Hiten (Chief Executive, Merkur Gaming Americas) stated: “Merkur Gaming Americas officially joining NIGA as an Associate Member marks our significant commitment to the Tribal Government Gaming sector. Indian Country gaming is our chosen point of entry into the US market and it was determined from the outset that we would be a partner in NIGA’s aims and objectives in their further development of wealth and job creation for the benefit of their tribal members across America. With Merkur Gaming’s presence at next April’s NIGA tradeshow in San Diego already confirmed we will demonstrate our commitment by our deeds as well as by our words.”
In reviewing the overall Merkur Gaming experience at G2E Charles Hiten continued: “I absolutely believe that this year’s G2E has marked a giant step forward in our activities across all of the Americas. Our team worked extremely hard and the results, in terms of contacts made and actual business being done, have been spectacular. Bridging the trans-Atlantic distance with fantastic product innovation, as in our new Evostar, for example, demonstrates clearly that the German manufacturing excellence of the Gauselmann Group has become a deservedly trusted name in the all of the Americas and we will now continue to build both our success and our reputation as we enter key new markets across the region.”
Thus G2E 2016 has marked an EvoLutionary step for Merkur Gaming, bringing a new dimension to markets across all of the Americas and drawing the roadmap for further expansion and even greater success in the very near future.