Merkur Gaming confirms Argentina entry

Buenos Aires/Espelkamp. Merkur Gaming has announced that it has opened a new company and will take up new premises in Buenos Aires, Argentina within the first few months of 2017, thus bringing the company’s familiar Merkur Sun logo and its brand of innovation and excellence to what is now once again one of the most vibrant gaming territories in Latin America.

Having now completed a process of market evaluation, Merkur Gaming Argentina, SA has been established as the latest wholly owned subsidiary of the Gauselmann Group. It is planned that the new company, which will be located in Buenos Aires, will be fully open for business in early 2017.

Charles Hiten, Chief Executive of Merkur Gaming Americas, stated: “Argentina is now re-established as one of the most successful countries in Latin America and, with its clearly favourable trading climate, it is exactly the right time to bring the Merkur brand, backed by the high manufacturing standards and exceptional innovation of the whole Gauselmann Group, onto the Argentinean landscape. I would also like to note that Merkur Gaming has, because of its reputation and proven success in other Latin American countries, received many enquiries from major operators in Argentina over the past few months and we are now very glad to be able to respond so positively.”

As moves to source the ideal premises and to recruit the necessary staff are carried out Mr Hiten also noted that the team and the premises that Merkur Gaming Argentina, SA will establish will be exemplary. “Building on the success of our intensified activities throughout Latin America, including increased brand awareness and the creation of an exceptionally strong team, all of whom embrace and share our commitment to excellence, has helped to give Merkur Gaming an exceptionally strong presence across the region. We expect nothing less from our new expansion into Argentina and, given the full support and the resources being brought to bear through the Gauselmann Group, we are totally confident of success. So my message to Argentinean operators is ‘you asked, we are responding and we are committed to making Merkur Gaming a ‘must have’ investment for the gaming floors of Argentina’.