Merkur Gaming’s ‘FIRE and ICE’ in London

London. Combining the team passion and dedication of Fire with the suave elegance and efficiency of Ice, Merkur Gaming began its celebration of the 60th anniversary year of the Gauselmann Group with a hugely successful presence at ICE Totally Gaming; a presence that became one of the major talking points of the show.

Athanasios “Sakis” lsaakidis, Chief Executive, International set the at the opening of ICE by stating: “At G2E in Las Vegas, our innovations and the passion for which Merkur Gaming stands met with an enthusiastic response from customers and players alike and we now intend to continue that winning formula here at ICE. We will show our friends and partners what we have in store for them in 2017 and offer them a first glimpse of the future ‘made by Merkur’. With our wide-ranging portfolio of games and cabinets, we meet the requirements of international as well as national markets and simply do what we do best: gaming entertainment!”

What Merkur Gaming does best included, firstly, its show presentation: on a booth that was the Gauselmann Group’s largest ever in London and which dominated ExCel’s south halls, all of the exhibiting Group companies came together this year under the Merkur Sun emblem; each highlighted by a futuristic lighting rig that would not have been out of place in any of London’s world famous West End theatres.

So the spotlights truly shone on an impressive product display, one that covered current successes and near future highlights. Leading the line-up were Avantgarde and Avantgarde Trio premium multigamers and the modern Merkurstar upright cabinet. Taking those two established stars to a new level was the Evostar, a technical innovation that projects the ergonomic aspects and comfort of a slant top within the configuration of an upright cabinet in a wholly unprecedented manner. Evostar, now entering its rollout phase after its Las Vegas preview, also features an integrated USB port that provides additional comfort and added functionality for players.

In 2017, Merkur Gaming is playing with colour. The new Black Series, with its elegant matt black and red highlight design, is already shaping up to be one of the eyecatchers of the year. Coupled with the high graphics capabilities of the black-and-white game Win City, this modern, contrast-rich design now catapults the Merkurstar and the Avantgarde Trio to an entirely new gaming level.

For an extra thrill, the Merkur Buzzer features exciting additional games. The M-BOX versions for the German and Dutch casino market also seamlessly build on Merkur Gaming’s success story to date.

ICE also heralded a great new era for Merkur Gaming in the area of jackpot systems: with specific Bingo, Golden Dragon and Egyptian Treasures features, the Gauselmann Group’s international commercial arm is gearing up for a bright future in the jackpot segment. For Merkur Gaming diversity is the name of the game with a whole new themed games editions featuring Fruit Suite, Random Line Suite, Egypt Suite and the Hero Games Suite. These exciting game collections reflect acts of heroism, explore the mystical realms of Ancient Egypt, present a refreshing fruit design and introduce the surprise-charged Random Lines package that will guarantee a whole new level of player attraction. Aside from the games suite launches eight more single games plus Win City, which is reserved exclusively for the Black Series, were launched at ICE. On every level Merkur Gaming was judged as having had an exceptional show. From the booth’s size and appearance to the commitment and passion of the company’s entire team and the high level of sheer visitor numbers and their clear attraction to the multi-faceted product line-up, the Merkur Sun shone brightly in London and so set the tone for what promises to be an exceptional 60th anniversary year for the world famous Gauselmann Group.